UPM Group 3D Prints 100 m² Exhibition Stand for EuroShop 2026

UPM Group has successfully 3D printed a 100 m² exhibition stand for EuroShop 2026, a major international trade fair for the retail industry held in Düsseldorf, Germany. The installation features a combination of 3D printed architectural structures and bespoke furniture, all produced using additive manufacturing techniques.

The production of the stand was a collaborative effort between UPM Group's facilities in Modena, Italy, and London, UK, both equipped with WASP large-format 3D printing systems. This distributed manufacturing approach allowed for scaled-up capacity and efficient logistics management, enabling the project to move from prototyping to finished components within approximately six weeks, accommodating a tight production schedule.

Components were manufactured using KUKA robotic arms fitted with WASP's HDP XL and HDP XXL pellet extruders, a setup designed for producing large structural parts. The material selected was UV-stabilized PETG-GF 20%, a glass fiber-reinforced filament certified as flame-retardant by FormFutura, deemed suitable for exhibition and retail environments. Architect Christopher G. Ward led the design, which focused on seamless, organic forms capable of integrating functional systems without visual disruption. Signage, LED walls, and other technical elements were recessed directly into the printed walls.

In addition to the main structure, the project included 3D printed furniture such as sofas and stools, a suspended Möbius strip feature integrated into the truss structure, and other decorative elements. This comprehensive use of additive manufacturing demonstrates the potential for creating complex, custom exhibition spaces with a unified aesthetic.