LightForce Orthodontics Appoints New CEO to Scale 3D Printed Braces

LightForce Orthodontics has named Erica Rogers as its new Chief Executive Officer, signaling a focus on the company's next phase of commercial expansion. Rogers, who brings extensive experience from the medtech industry, will be responsible for scaling LightForce's 3D printing-enabled Generative Braces system. The system has already been used to treat over 200,000 patients.

The LightForce Generative Braces system integrates doctor-directed digital treatment planning with patient-specific ceramic and metal appliances, utilizing direct 3D printing and guided placement. Prior to this appointment, Rogers served as CEO of Silk Road Medical, a company that successfully went public and was later acquired by Boston Scientific. She has also been a member of the LightForce board of directors for the past two years, gaining familiarity with the company's operations and leadership.

Rogers expressed enthusiasm for the company's current position, stating that LightForce has demonstrated its ability to operate at a commercial scale and has earned the trust of orthodontists. Her focus will be on expanding the impact of their technology and establishing generative braces as a new standard of care in orthodontics. She succeeds Alfred Griffin, DMD, PhD, MMSc, the founder of LightForce, who established the company on the principle of personalized orthodontic brackets.

Griffin will transition to the role of Chairman of the Board and Chief Product Officer. In this capacity, he will continue to guide the company's innovation roadmap, product portfolio, and advocacy efforts. Griffin will also work to strengthen LightForce's presence within orthodontic practices and educational institutions, collaborating with Rogers on the company's strategic direction and growth initiatives.