Elegoo taps emoji® brand to broaden 3D printing's appeal

Elegoo has launched the world's first officially licensed emoji®-themed 3D printer, signaling a strategic move to attract individuals unfamiliar with additive manufacturing. The company believes that while 3D printing has become more accessible, its perception as highly technical equipment can be a barrier to entry.

According to Elegoo's Senior PR Manager, Ryan Wang, most 3D printers maintain a 'techy' and impersonal aesthetic, which can be intimidating. The emoji® collaboration seeks to create a more culturally relevant and approachable product, leveraging the universal understanding and intuitive nature of emoji® icons to make 3D printers feel less daunting.

This initiative is part of a broader effort to reach consumers outside of the typical maker and technology spheres. Elegoo hosted a launch event in New York, attracting media from lifestyle and parenting sectors, many of whom had no prior experience with 3D printing. Attendees reportedly expressed amazement upon interacting with the machine.

Elegoo aims to encourage individuals who have been aware of 3D printing but hesitant to adopt it, emphasizing its newfound ease of use. The company views 3D printing as an evolving form of self-expression, where printed objects can reflect personal interests, from functional household items to fan merchandise or vehicle accessories.

Beyond hardware, Elegoo also highlights the growing importance of the 3D printing ecosystem, including platforms for model sharing and community engagement. The company is closely monitoring customer reception to the emoji® printer before considering future collaborations with other intellectual properties, such as those from movies or games.